A 90-day, no-nonsense Go-to-Market programme for founders who need traction, not theory.
Most start-ups do not fail because the idea is bad. They fail because the go-to-market is unclear, rushed, or never truly finished. Greywoods Go-to-Market Grad School helps founders validate demand, sharpen positioning, build a real pipeline and move from nearly ready to live in market with confidence.
This programme is for you if…
You have a product or service that is almost ready but is not landing; you are unsure who your real customer is or how to reach them; you have tested ideas, pivots or offers but still lack a clear GTM plan; you are overwhelmed by marketing advice, tools and tactics; you know traction matters but do not know where to focus first; and you need clarity, structure and forward motion fast. It is especially suited to early-stage founders, solo founders or small founding teams, founders launching a first or second product, start-ups outside major metro ecosystems, and builders who want real-world validation rather than vanity metrics.
Start-Ups Onboarding Video
Embed the Start-Ups onboarding video from the source page.
How the 90 days work
Phase 1: Clarity
Customer identification, problem identification, positioning and focus.
Phase 2: Build
Offer creation, messaging, channel selection and execution planning.
Phase 3: Launch & Learn
Go live, test, iterate and adjust with confidence. Fail fast and pivot.
By the end of the 90 days, you’ll have:
• A clear, documented go-to-market plan
• Confidence in who you’re selling to
• A focused set of channels to pursue
• A repeatable GTM foundation you can build on for future launches
• Momentum and Scale — not just ideas
For Startup Founders
Two ways to go through the programme
GTM Grad School: Core
12 weeks
Designed for founders who want structure, clarity and momentum without high-touch coaching.
What’s included:
• The full 90-Day Go-to-Market Curriculum
• Weekly structured learning modules
• GTM frameworks, templates and tools
• Guided exercises for each stage
• Practical homework (that actually matters)
• Access to the Greywoods GTM methodology
• Downloadable resources and worksheets
• Lifetime access to course materials
GTM Grad School: Founder+
12 weeks
For founders who want support, challenge and accountability alongside the curriculum.
Includes everything in Core, plus:
Fortnightly 1:1 founder coaching sessions
• Personalised GTM feedback and refinement
• Messaging and positioning review
• Offer and pricing sanity-check
• Accountability and momentum tracking
• Priority support between sessions
This option is best if you want hands-on guidance and faster decision-making as you move to market.
The free Go-to-Market Blueprint
Start with the Greywoods Go-to-Market Blueprint — a free downloadable PDF designed to help founders pressure-test their GTM thinking.
• The 7 core elements of a strong GTM strategy
• Common founder mistakes (and how to avoid them)
• Clarity prompts for ICP, offer and messaging
• A simple GTM planning framework
• Space to map your next 90 days
No fluff. No jargon.
Just a clear starting point.
Ready to take your start-up to market?
If you are tired of circling the same questions and want to move forward with purpose, this programme is designed for you. Choose your pathway, or start with the free blueprint and take the first step.