Strategic founder coaching for start-ups ready to move faster.
A 12-week structured GTM programme combining the full Greywoods curriculum with personalised coaching, accountability and direct strategic feedback from Blair Smith.
Most founders don't fail because they lack ambition.
Pain points feature grid (vertical).
Stay stuck in uncertainty too long
Most founders stall by delaying clarity.
Make slow decisions
Decision latency burns runway and momentum.
Build in isolation
Founders need a challenge partner, not more theory.
Second-guess positioning
Weak positioning blocks traction.
Chase too many directions
Unfocused GTM work stalls launch.
Never pressure-test their thinking
Assumptions go unchallenged without coaching.
A structured founder acceleration programme — not done-for-you consulting.
Founder+ is a 12-week structured GTM coaching programme combining the full self-paced curriculum, practical implementation tools, founder accountability, personalised strategic feedback and direct access to Blair Smith. Built around systems, frameworks and repeatable methodology — with targeted coaching layered on top. Soft pricing guidance from onboarding: Founder PLUS $2,500. Prefer contact/apply CTA over checkout.
Built for founders who want momentum.
Audience cards.
Founders preparing for launch
Pre-seed and seed-stage start-ups
Technical founders needing commercial support
Founders struggling to articulate value
Operators wanting sharper GTM execution
Start-ups preparing for investor conversations
Founders needing accountability and momentum
Businesses wanting faster commercial validation
Everything in Core — plus high-touch strategic support.
Included features feature grid (horizontal).
Full GTM Curriculum
Everything in Go-to-Market Grad School (Core) — 90-day curriculum, frameworks, templates, workbooks, lifetime access.
Fortnightly 1:1 Coaching
Private strategic sessions with Blair Smith — refining direction, reviewing execution, solving bottlenecks.
Personalised GTM Feedback
Direct feedback on ICP, value proposition, messaging, launch sequencing, channel strategy and commercial direction.
Messaging & Positioning Review
Sharpen positioning, language, differentiation and founder narrative.
Offer & Pricing Sanity-Checks
Structured review of pricing logic, value communication, packaging and offer structure.
Accountability & Momentum
Structured milestones, weekly priorities, GTM checkpoints and execution targets.
Priority Founder Support
Direct access between sessions via WhatsApp for strategic questions and quick GTM feedback.
Programme format overview.
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This isn't passive learning. It's structured founder acceleration.
Outcomes feature list (vertical).
- Clearer positioning
Clearer positioning
- Clearer positioning
Clearer positioning
- Stronger messaging
Stronger messaging
- Stronger messaging
Stronger messaging
- Sharper GTM direction
Sharper GTM direction
- Sharper GTM direction
Sharper GTM direction
- Improved commercial confidence
Improved commercial confidence
- Improved commercial confidence
Improved commercial confidence
- Structured momentum
Structured momentum
- Structured momentum
Structured momentum
- Practical execution systems
Practical execution systems
- Practical execution systems
Practical execution systems
- A more refined path to market
A more refined path to market
- A more refined path to market
A more refined path to market
Built by a founder who's done it.
Blair Smith is a former corporate CMO turned start-up founder who conceived, launched, operated and sold his own tech start-up, GoFetch. He brings corporate strategy, CMO-level commercial expertise, real-world GTM execution and a deep understanding of how early-stage businesses build traction. Greywoods specialises in helping founders bridge the gap between "great concept" and "commercial traction".
Commercial clarity, built with you.
For founders who want guidance, accountability and strategic feedback. Soft pricing guidance: Founder PLUS $2,500. Enquire to apply.